Who’s Outsourcing Content? – A Junta42 Annual Report

Over the past 16 months we have seen:

• 455 total projects
• 204 approved projects (13 repeat customers)
• An average of 13.6 approved projects per month
• An average of 3 approved projects per week
• 685 total leads distributed to our content vendors
• 170 total certified content vendors in the Junta42 system

We have worked hard over the past year to approve only legitimate projects with real content budgets. Unfortunately some have not been so promising.  We are continuing to refine our approval process and are seeing major improvements in this area.

We have had literally every type of client imaginable use the Junta42 service, from solopreneurs to large associations to multi-billion dollar businesses. Just to give you a feel, here are some of the brands that have used the Junta42 matching service:

• Xerox
• Home Depot
• Deluxe
• Minco
• SAE International
• Mettler-Toledo
• Euro RSCG
• US Government
• Syntel
• PKF North America
• Norandex
• Conergy
• First Midwest Bank
• Honda
• Oldcastle Architectural
• RIM (makers of Blackberry smartphones)
• Citrix Online
• WMH Tool Group
• United Methodist Communications

I’d love to say that all these projects closed, but many of these content projects were put on hold due to the economic conditions.  From our records, a good number of these projects are still in internal discussion. That said, a few of the closed projects we are able to disclose include:

• RIM (makers of Blackberry smartphones) – Email Newsletter project to Future US
• First Midwest Bank – Custom Magazine project to Imagination
• SAE International – Website project to Hanley Wood Marketing
• United Methodist Communications – Email Newsletter project to Wise Group
• Optimum Marketing Solutions – Website Content project to Spotted Wombat
• ACS Creative – Blogging project to Significant Info

As we get more approvals to share closed projects, we’ll be sure to pass them on.

Types of Projects

The biggest request for project type revolves around:

• Custom magazines (38 projects)
• Blogs/Social Media (23 projects)
• Websites/Microsites (22 projects)
• White Papers (17 projects)
• Email Newsletters (16 projects)
• Print Newsletters (15 projects)

The most popular content expertise areas include:

• Marketing & Media (21 projects)
• Business Services/Financials (20 projects)
• Internet/E-commerce (11 projects)
• Computer Software (10 projects)
• Information Technology (10 projects)
• Healthcare/Hospitals (9 projects)
• Real Estate (7 projects)

Since our launch, we’ve delivered $11.6 million dollars in leads to our expert vendors, an average of $80,034.00 per project. Here is the breakdown of disclosed budgets (in USD):

• $10,000 – 76 projects
• $25,000 – 29 projects
• $50,000 – 11 projects
• $100,000 – 9 projects
• $250,000 – 13 projects
• $500,000 – 5 projects
• $1,000,000 – 3 projects
• Budget Undisclosed – 58 projects

Thanks again, and on with the content revolution!

Joe

Joe Pulizzi

Founder and Chief Content Officer

Junta42